All over Brazil child and youth labor force is indiscriminately explored. Be it at the traffic lights, landfills, in the fields, industries or even at home, what should be childhood is becoming work, denying the right to childhood and education to more than 2 million children and adolescents of 5 to 17 years old, according to the Household Sampling National Survey (PNAD) of 2016.
This professional campaign titled 'Childhood' was published in Brazil in October, 2018. It was created for the brand: Conselho Nacional do Ministério Público, by ad agency: Fields360. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Fields360, Brasilia, Brazil
Chief Executive Officer: Sidney Campos
Managing Director: Ruskaya Zanini
Chief Creative Officer: Thiago Reis
Art Director: André Garcia
Copywriter: Rafael Paulino
Photographer: Magneto Fotografia
Retoucher: Magneto Fotografia
Approval: Tatiana Jebrine, Luana Loschi