Swedish burger chain MAX Burgers recently launched Sweet Potato Fries. A fry that is a little bit sweeter in taste compared to regular fries. This demanded a new dip-fry flavor combo. To help inspire customers find their new favorite taste, MAX Burgers created a box kit sent to influencers. Looking like a box of chocolate it instead contained all the best dipping sauces from MAX Burgers so people could dip their way to the best flavor combo.
This professional campaign titled 'Dipping sauce kit' was published in Sweden in February, 2021. It was created for the brand: Max Burgers, by ad agency: JMW. This Direct medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: JMWGolin, Sweden
Account Director: Louise Leo
Head of Strategy: Björn Mellstrand
PR: Ebba Seidlitz
PR: Lova Schöldsten-Hjertberg
Social Media Manager: Rasmus Forssberg
Creative Director: Samuel Garlöv
Executive Creative Director: Joakim Karlsson
Art Director: Filip Lindquist