Check your breasts the way you check your fruit.
Description
Title: Carey – Check your breasts the way you check your fruit (Spec Ad)
Description:
During Breast Cancer Awareness Month, we wanted to connect early detection with a simple, everyday habit.
When women shower with Carey, they naturally touch their breasts—yet many don’t know the warning signs of breast cancer. Outside the shower, however, they easily spot warning signs in fruit: dents, bruises, or dark spots.
This visual parallel reminds women that the same signs we notice in fruit can also alert us to changes in our bodies. A simple, relatable, life-saving message.
Advertising Agency: Independent
Creative Team: Sebastián Real
Country: Colombia
Category: Print
Type: Spec Ad
Spec Ad: This is a proactive/spec project created for Carey during Breast Cancer Awareness Month. It was developed as a creative proposal and was not commissioned, approved, or published by the brand.
This student campaign titled 'Check your breasts the way you check your fruit.' was published in Colombia in September, 2025. It was created for the brand: Carey, . This Design, Experiential, and Print media campaign is related to the Health and Other industries and contains 3 media assets. It was submitted 3 months ago.
Credits
Art Director: Sebastián Real Soto
