Don't settle for any insurance when there's State Farm
Having insurance isn't the same as having State Farm
Description
State Farm is back for another season of football, continuing to highlight how having insurance isn’t the same as having State Farm. The campaign makes clear: in both football and insurance, “close enough” doesn’t cut it. Two new spots, created by TMA, blend culture, humor and a diverse mix of star power to cement State Farm’s place at the intersection of sports and culture. One commercial, “Trainer vs Trainer,” teams Jake from State Farm with Grammy Award-winning singer-songwriter Meghan Trainor in a playful spot to show that having Meghan Trainor isn’t the same as having a certified athletic trainer - just as when it comes to coverage, having insurance isn’t the same as having State Farm. A second spot, “Captain,” highlights the not-so-subtle difference between a sea captain and Aidan Hutchinson, a defensive captain for Detroit. Because when you need a real leader, there’s no room for stand-ins. Both spots debuted during the start of the 2025-26 pro football season.
This professional campaign titled 'State Farm 2025-26 Football Campaigns' was published in United States in September, 2025. It was created for the brand: State Farm, by ad agency: TMA. This Film medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted 3 months ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Client: State Farm
Kristyn Cook: Chief Agency, Sales and Marketing Officer
Alyson Griffin: Marketing Vice President
Patty Morris: Marketing Executive
Greg Sutter: Marketing Director, Creative Content
Christine Williams: Manager, Creative Content
John Ruebush: Sr. Creative Strategist
Lauren Sheppard: Creative Strategist
Denver Smith: Sr. Social Creative Strategist
Kaylee Whicker: Social Creative Strategist
Anna Francisco: Campaign Manager
Monika Baricz: Project Coordinator
April Cottrell: Producer
Pam Thomas: Sr. Line Producer
Amber Riccinto: Sr. Photographer
Caleb Kilian: Multimedia Specialist
Andrew Chartrand: Multimedia Specialist
Hollis Black: Art Director
Creative Agency: TMA
Harris Wilkinson: Chief Creative Officer
Rick Utzinger: Executive Creative Director
Whitney Hill: Group Creative Director
Emma Quinn: Creative Director
Nick Cernoch: Creative Director
Jonathan Ozer: Creative Director
Scott Wolf: Associate Creative Director
Mike Maloney: Associate Creative Director
Hannah Pohl: Sr. Copywriter
Lori Thelen: SVP, Account Management
Johnny Fitzsimmons: VP, Account Management
Raisa Collazo Carmona: Senior Account Director
Logan Newman: Account Supervisor
Alex Cooper: Sr. Account Executive
Jamie Haas: Account Executive
Production & Business Affairs: Omnicom Productions
Ivo Knezevic: Executive Producer
Matt Poness: Social/TikTok Content Director
Kelly Lenthe: Senior Production Business Manager
Cheryl Collins: Senior Production Manager
Renelle Fowler: Senior Talent Manager
Public Relations: Fleishman Hillard
Libby Panke: Senior Vice President & Partner
Steve Hickok: Senior Vice President & Partner
Micaela Benedetti: Senior Vice President
Emilee Markin: Managing Supervisor
Sherelle Black: Account Supervisor
Emma Stevens: Account Supervisor
