DDB & Tribal Vietnam

Chatbot with 'tude

Agency: DDB


We wanted to create an official website for DDB & Tribal Vietnam. But we didn't want our website to be just another boring portfolio reel like all the other agencies. So we thought to ourselves, how can we cut through the crowd and differentiate from the rest? Introducing the chatbot with 'tude - a fully-interactive website that reflects DDB & Tribal Vietnam's personality, thinking and culture. This chatbot promised to do it well, so we gave it the job. Here are a few words from our chatbot: "I am blue by morning. Green by noon. And grey by night. What am I? Ahem! I’m DDB & Tribal Vietnam’s new chatbot. Sure, I can do a lot more than just change background colours. I can show you our work, connect you to our social media pages and put you in touch with our CEO. Yeah, I have a lot of power in my hands. Speaking of hands, I don’t have any. But I am armed with a lot of pickup lines. Looks like I'm free today. Keep me company at" Our Chatbot got people going yak, yak, yak, yak. We were instantly covered by leading global and regional editorials. We got a huge boost in the number of potential candidates. And yes, they referenced our irreverent website as one of the main reasons why they wanted to work at DDB & Tribal Vietnam.

This professional campaign titled 'Chatbot with 'tude' was published in Vietnam in February, 2020. It was created for the brand: DDB & Tribal Vietnam, by ad agency: DDB. This Digital medium campaign is related to the Agency Self-Promo industry and contains 2 media assets. It was submitted over 3 years ago by Managing Director: Olaf Mueller of DDB Tribal Vietnam.


Advertising Agency: DDB & Tribal Vietnam, Ho Chi Minh City, Viet Nam
Executive Creative Director: Nick Gordon
Creative Director: Victor Fontan
Associate Creative Director: Sid Nair
Copywriter: Sid Nair
Copywriter: Nick Gordon
Art Director: Viet Anh
Art Director: Victor Fontan
Backend: Duc Nguyen
Chairman: Walter Blocker
Director: Doan Phuong Ly


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