Board Idea
Video Campaign
Description
Approximately 22% of players in major soccer leagues have moved abroad to grow as professionals. Factors such as playing opportunities, family ties, professional development and FIFA regulations influence these decisions.
We created the first national team of emigrants, which will represent players from various countries of origin. We will also launch a special kit reflecting the percentage of each player's heritage.
We present the collection to the world and send it to several players as an invitation for them to return to play for their home teams, making them ambassadors and creating a call to action for all players to join this cause.
This student campaign titled 'Changing the Game' was published in Colombia and Ecuador in November, 2024. It was created for the brands: FIFA and Kappa, by ad school: The Pub School. This Design, Direct, and Experiential media campaign is related to the Fashion, Media, and Sports industries and contains 5 media assets. It was submitted 26 days ago by Art Director: Jesus Enrique Quiroz Diaz of Ogilvy.
Credits
Advertising Agency (School): The Pub School
Art Director - Motion Graphic: Laura Camila Castro Zambrano
Copywiter Director: Paula Andrea Gutierrez
Art Director - 3D Motion: Jesús Enrique Quiroz
Art Director: Juan Sebastián Camacho
