Cercle Bruges Kappa

The only colour that matters

Agency: Talk of the Town


As Belgian soccer competitions are preparing to restart in august, first division club Cercle Bruges reveals its new season kits accompanied by a powerful stand against racism. “The only colour that matters is the one in which we play the game.” With this powerful statement, molded into an equally powerful online video, Cercle Bruges joined forces with sports brand Kappa in announcing its colours and shirts for the 20/21 season. With this statement, Cercle hopes their slogan “we beat as one” to become more relevant than ever.

This professional campaign titled 'The only colour that matters' was published in Belgium in July, 2020. It was created for the brands: Cercle Bruges and Kappa, by ad agency: Talk of the Town. This Film medium campaign is related to the Fashion, Retail Services, and Sports industries and contains 1 media asset. It was submitted almost 4 years ago.


Advertising Agency: Talk of the town x Jef Boes, Ghent, Belgium


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