Begin Again with Bindu
Agencies: Wirality • Wirality Media
Description
Bindu Fizz Jeera Masala, the beloved jeera drink of the South, unveiled its new brand campaign last week, developed in collaboration with Wirality.
The campaign film tells the story of a young woman unable to travel home for the festival, and goes on to show how she embodies the brand’s ‘Bindas Aagi Baduki’ mantra to form new friendships, and find the familiar amongst the new. It shows how a single sip can sometimes bridge the differences in language, class, and gastronomy.
The campaign is being amplified as we speak across social media, and multiple brand touchpoints, with a third, influencer-led, travel-bites-style video series that sends you on a tour across Karnataka, tracing the footsteps of the protagonist of the brand film, and discovering what Team Bindu like to describe as “the familiar in the new”.
This professional campaign titled 'Begin Again with Bindu ' was published in India in November, 2024. It was created by ad agencies: Wirality and Wirality Media. This Digital and Film media campaign is related to the Food and Media industries and contains 7 media assets. It was submitted 20 days ago by Head of Digital : Karan Verma of Wirality Media.
Credits
Agency: Wirality Media
Brand: Bindu Fizz Jeera Masala
Brand Team: Megha Shankar
Agency team (In alphabetical order)
Creative Head: Aditya Bharadwaj
Video: Charul Kumar
Video: Harish Gowdham
Head of Digital Strategy: Karan Verma
Art : Mahima Lakhotia
Account Manager: Prerna Khettry
Digital : Pretthes UG
CEO: Saanand Warrier
Account Executive : Shreya Amey
Group Head, Copy: Sugata Biswas
Creative Manager, Art: Sreejita Dey
Creative Manager, Copy : Suchismita Choudhury
Production Team:
Main Cast
Young Woman: Kanak Verma
Shopkeeper: Mythilli Attavar
Teenage Girl: Deepika
Teenage Boy: Shreyas Bhinge
Female Extra : Khushi Khan
Male Extra: Suhas
Crew:
Dir: Adrian Shepherd
DOP: Sachin Jain
Creative Producers: Rishabh Gogoi & Poorabi Gaekwad
Production Manager: Pintu Barik
Post-production: Judson Albo, Deepanshu
Sound Design and Original Music: Ssameer
Second Cameraman - Ajay Yadav
Focus Puller - Kunal Mehra
Line Producer: Craig Cranenburgh
Art Direction: Chaitanya Wahal, Deepanshi
Panthor: Bigbull Grips @montukeygrip
Operator and Manpower: Maneger Saha, Rahul Saha, Manoj Kumar, Kunal Singh
Spot boys: Shyam Joshi, Madan Kumar
Sound Recordist: Bhagwat Ram
Lightmen: Mukesh, Sonu khan, Pankaj kumar, Umesh Kumar, Newton vaidya, Rajesh Kumar
Catering: Madhuban Caters
Transport: Om Prakash and Manoj Kumar
Vanity Van: Pankaj Ahuja
Makeup & Hair: Naveen Prasad, Golu Maheshwari
Stylist: Komal Goutam
