Change Your Printed Invoice
There is nothing better than combining resource savings, care for the environment and social actions.
With that in mind, Unimed Maringá´s health plan customers from Brazil have the option of exchanging their printed invoice for the digital version. The money saved in sending and printing the slips is reverted in donations to social institutions.
The campaign, created by Unimed's Marketing sector, is illustrated by a sloth, an animal found in Brazilian regions, and whose name is a pun on the word “laziness” in portuguese, the act of avoiding great efforts. In this case, customers can have the digital invoice in the palm of their hand without any work.
This professional campaign titled 'Change Your Printed Invoice' was published in Brazil in August, 2023. It was created for the brand: Unimed Maringá, . This Design, Digital, and Print media campaign is related to the Health industry and contains 2 media assets. It was submitted 6 months ago by Art Director: Bruno Marinho Bittencourt of Unimed Maringá.
Client: Unimed Maringá
Head of Creative: Dr. Reynaldo Brovini
Marketing Coordinator: Rafaela Espiazi Campos
Art Director: Bruno Marinho Bittencourt
Copywriter: Rafael Uchida
Strategy: Geovanna Santos de Souza
Graphic Designer: Wesley Soares Maffei
Environmental Social Analyst: Vania Melissa Goulart
Marketing Analyst: Denise Castilholi Barbosa
Marketing Analyst: Adriana Kloster