Description
Problem: Excessive carbon emission from athletic brands are hurting the environment.
Audience: Marathon Runners
Insight: Polyester is a common fabric used by athletic companies and it produces 2-3x the amount of carbon emissions as cotton.
Big Idea- Athletic wear that reverses climate damage of other athletic brands
This student campaign titled 'Champions Of Change' was published on May 07, 2025. It was created for the brand: adidas, by ad school: S.I. Newhouse School of Public Communications. This Digital, Experiential, and Integrated media campaign contains 1 media asset. It was submitted about 2 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Cole Meredith
Copywriter: Ana Wittung
Instructor: Mel White
