Description
Problem: Get Gen Z and millennial learners to pick up learning with Duolingo by sending them unique “reminders” they not only love but want to share with their friends.
Audience: The crime genre fandom
Insight: Many Duolingo learners stop lessons and believe they’re too boring to come back to.
Big Idea: Turning language lessons into a way to solve a crime.
This student campaign titled 'The Language Files' was published on May 07, 2025. It was created for the brand: Duolingo, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign contains 2 media assets. It was submitted about 2 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Cole Meredith
Copywriter: Ana Wittung
Instructor: Mel White
