Description
In 2025, Corona Cero became the official sponsor of the World Surf League. But there was one undeniable truth: without waves, there is no surf.
To transform those moments, we created CERO WAVES — the first real-time pricing system powered by the ocean. During the event in Punta Roca, El Salvador, we connected live tide data so that the lower the waves, the lower the price of a Corona Cero in nearby bars.
What used to be downtime became something new: a way to follow the rhythm of the ocean — even when it pauses.
This professional campaign titled 'Cero Waves' was published in El Salvador in April, 2025. It was created for the brand: Corona Cero, by ad agencies: CREA El Salvador and Publicidad Comercial Guatemala Mullenlowe. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 1 day ago by Jefe Creativo: Alejandro Alas of FCB Crea El salvador.
Credits
Agency: FCB CREA El Salvador / Publicidad Comercial Mullen Lowe Guatemala
Client: AB Inbev El Salvador / La Constancia / Cerveza Corona
Chief Creative Officer: Rodrigo Costas
Creative Directors: Alejandro Alas / Marielos Soch
Digital Manager: Mario Limón
Creative Team: María José García, Jorge González, Sucely Cortez
Producers: Carlos Gallegos, Gustavo Duccini, Stretch
Account Director: Cecilia Rodríguez
Account Manager: Keiry Escobar
Social Team: Lourdes Miranda / Valeria Pérez / Merary Noyola
