Cocles Beach
Cahuita Beach
Description
Being a non-alcoholic beer, Corona Cero can be enjoyed at any time of the day. In Costa Rica, where some of the most iconic beaches like Cocles and Cahuita don't have sunsets, but sunrises, the morning is just as sacred as the evening. This gave us the perfect moment: the sunrise. We flipped the iconic sunset and turned it into a sunrise moment for Corona Cero. A new ritual was born: The Other Sunset, captured at dawn on Costa Rican shores.
This professional campaign titled 'The other sunset' was published in Costa Rica in March, 2025. It was created for the brands: Corona Beer and Corona Cero, by ad agency: Madison DDB. This Print medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Advertiser: Corona Cero
Agency: Madison DDB Costa Rica
CEO: Pablo Chaves, Javier Mora, Christian Fuentes, Pablo Silva
CCO: Kimbo Kevin Brenes
Creative Director / Lead: Kevin Alpízar
Art Director: Felipe de la Parra, Carlos Redondo
Account Director: Andrea Astúa
Account Executive: Daniela Yaquinto
Production Director: Alejandra Acosta
CLIENT:
Brand Manager: Tanya Herrera
