Description
Create an authentic, approachable brand identity rooted in the essence of each community, so that El Encuentro would no longer feel like a generic brand, but instead become a true reflection of local traditions and culture—fostering a genuine sense of belonging and connection in every location.
This professional campaign titled 'Made of Local Soul' was published in El Salvador in July, 2025. It was created for the brand: El Encuentro, by ad agency: CREA El Salvador. This Design, OOH Outdoor, and Print media campaign is related to the Other industry and contains 2 media assets. It was submitted about 1 hour ago by Jefe Creativo: Alejandro Alas of FCB Crea El salvador.
Credits
Advertising Agency: FCB CREA El Salvador
Creative General Director: Javier Urbaneja
Creative Director: Alejandro Alas
Graphic Design: Friné Abarca, María José García, Carlos Gallegos, Jorge González
Account Director: Cecilia Rodríguez
Account Executives: Michelle Fajardo, María Teresa Castillo
