A significant number of households in Canada rely on social assistance for food and other essentials. To raise awareness about the socially excluded, in the summer of 2019, we teamed up with United Way: Centraide du Grand Montréal by hitting the road and setting up shop in a place where people enjoy their food the most: the largest food truck event in Montreal. But as opposed to ordering a meal for themselves, we invited them to order one to fill up someone else’s life instead.
This professional campaign titled 'Centraide du Grand Montréal: No Food Truck' was published in Canada in October, 2019. It was created for the brand: United Way: Centraide du Grand Montréal, by ad agency: Lg2. This Experiential medium campaign contains 1 media asset. It was submitted about 3 years ago by Art Director: Patrick Seymour of Patrick Seymour.
Advertising Agency: lg2, Montreal, Canada
Art direction: Patrick Seymour
Copywriter: Annika Ramchandani