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Amazon

Graduation

Agency: Grey

Description

Looking at old photos has the unique ability to take us back to a particular moment in time, evoking memories and nostalgia in a visceral way.
Entitled ‘Graduation’, the heartwarming film brings to life the notion of ‘memories delivered’, evoking not only what a treasured memory looks like, but what it feels like. The 15-second spot follows a boy preparing to celebrate the first graduation in the family. Whilst viewers are led to believe it will be him donning the graduation cap, it’s revealed that it is in fact his mother who they are celebrating. Later in his room, the son reflects on the occasion, asking Alexa to ‘show me mum’s graduation photos.’

This professional campaign titled 'Graduation' was published in United States in July, 2020. It was created for the brand: Amazon, by ad agency: Grey. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 2 years ago.

Credits

Advertising Agency: Grey West, USA
President: Alex Morrison
CCO: Rodrigo Jatene
GCD: Rafael Gonzaga
CD/Writer: Tres Colacion
CD/AD: Giancarlo Rodas
Writer: Deepika Desai
Art Director: Yeon Yoon
CPO: James McPherson
Executive Producer: Mac Demy
SVP, Head of Business Affairs: Stephen Bernstein
Business Manager: Angelique Vargas
VP, Account Director: Bec Bowman
Production Company: Great Guns USA
Director: Duncan Christie
Executive Producer: Thom Fennessey
Head of Production: Clarissa Troop
Executive Producer (Denmark): Kojo Abban
Producer (Denmark): Mads Noerfelt Marstrand
DOP: Jasper Spanning

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