ADVERTISING

Birra 08

Cats In The Dark

Agency: DDB

Description

As we all know “at night all cats are grey”. Therefore, the "Cats In The Dark" app from Birra 08 (a traditional beer from Barcelona) measures how much our perception of reality changes given the time and the number of beers consumed. You just have to select the sex of the person you want to rate and enter a subjective rating. The camera of the application analyses the facial geometry and weights all the data to give an “objective” rating of the person selected. Now, the night will no longer confuse you.

This professional campaign titled 'Cats In The Dark' was published in Spain in May, 2013. It was created for the brand: Birra 08, by ad agency: DDB. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Art Director: Silvia Cutillas
Copywriter: Javier Nuñez
Technical Director: Emilio González
Digital Partners: RSB Media
Production Company: Igloo Films
Director: Dani de la Orden
Producer: Mireia Martinez

ADVERTISING

iStock Essentials

Futuristic Interface Text Number...

Artist: The7Dew

iStock Signature

4K circle markers with number se...

Artist: Muhammet Camdereli

iStock Signature

4K Number 8 with 3D rotating cub...

Artist: Muhammet Camdereli

iStock Essentials

Aerial top view of a white pleas...

Artist: .shock

iStock Signature

T/L Pixel Art Metropolis, Aerial...

Artist: AerialPerspective Works

iStock Essentials

Loop animation yellow hands coun...

Artist: sebastian coll

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.