School: Miami Ad School Europe


Volvo is trying to make their cars as safe as possible. However, the thing we can’t control is human behaviour. Nor can the kids when their parents are driving carelessly. But here’s a thing: regardless of their gender, kids love playing with cars, carrying them around all the time.

So Volvo presents the CarinCar — a toy version of Volvo cars that limits the actual car’s speed once it is inside. The toy is made of crushed real Volvos with the use of the company's unique presence detector technology. When the CarinCar is detected, Volvo turns on the Carin driving mode, where the driver can no longer exceed the speed limits or make risky moves.

This student campaign titled 'CarinCar' was published in Georgia, Germany, and Ukraine in May, 2023. It was created for the brand: Volvo, by ad school: Miami Ad School Europe. This 360°, Digital, and Experiential media campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 year ago by Senior Copywriter: Inna Tabachenko of Freelance.


Advertising School: Miami Ad School Europe
Art Directors: Lisa Glonti, Matt Lebedev
Copywriter: Inna Tabachenko


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