ADVERTISING

HP

Bloodless Cards

School: Miami Ad School Europe

Description

At the beginning of the full-scale invasion of Ukraine, many brands stood up for the country by leaving the russian market and making donations. However, the longer the war continues, the less support the companies show.

Top Trumps and HP decided to launch the Bloodless Cards initiative that encourages brands to support the people of Ukraine fighting for their freedom. We invite all partner brands to print their card collections without using the bloody Magenta ink on HP Indigo. Without it, the cards will have a Cyan and Yellow colour palette — just like the Ukrainian flag.

This student campaign titled 'Bloodless Cards' was published in Georgia, Germany, and Ukraine in May, 2023. It was created for the brand: HP, by ad school: Miami Ad School Europe. This Design, Experiential, and Integrated media campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted about 1 year ago by Senior Copywriter: Inna Tabachenko of Freelance.

Credits

Advertising School: Miami Ad School Europe
Art Directors: Lisa Glonti, Matt Lebedev
Copywriter: Inna Tabachenko

ADVERTISING

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