Care Tag For Our Planet

Agency: BBDO


Levi Strauss and Goodwill announced a partnership that aims to put billions of pounds of unwanted clothing to good use. BBDO West, San Francisco, the pro bono agency for Goodwill San Francisco, conceived the idea to turn Levi’s clothing care tags into a communications medium. Come January, the Levi’s brand will become the first major retailer to include a message to donate unwanted clothing on the product care tags affixed to its jeanswear.

This professional campaign titled 'Care Tag For Our Planet' was published in United States in October, 2009. It was created for the brand: Levi's, by ad agency: BBDO. This Print medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: BBDO West, San Francisco
Executive Creative Directors: Jim Lesser, Jon Soto
Creative Director / Copywriter: Mike Barti
Art Directors: Heward Jue, Melanie Barti
Account Team: Elana Shea, Kate Lennon
Print Producer: Owen Bly

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