Care. It comes naturally here.

Agency: TBWA Latvia


First thing one notices when entering McDonald’s is that people smile here. Some will say it’s corporate policy, but our pre-campaign research highligted that McDonald’s employees felt really appreaciated and cared for by the employer. Care definitely sounds a much more motivating selling argument than flexible working hours or competative salary, we thought. So we made this “pass-it-forward” themed story - somebody who is cared for is more likely to spread kindness naturally everywhere, anywhere.

This professional campaign titled 'Care. It comes naturally here.' was published in Estonia, Latvia, and Lithuania in March, 2023. It was created for the brand: McDonald's, by ad agency: TBWA Latvia. This 360° medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago by Executive Creative Director: Kaspars Eglitis of TBWA/Latvia.


Advertising Agency : TBWA LATVIA
Creative Director: Edgars Stanga
Art Director: Inta Brunina
Strategy: Ance Rancane
Account Director: Kristina Bevalde
Production Company: Film Angels Productions
Film Director: Janis Nords
Photography: Maris Locmelis


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