Car Configurator

Agency: Ogilvy


The Lexus Car Configurator - one of the most unique car shopping experiences in the region.
Powered by a series of linked Facebook Instant Experiences that are interactive and allows car enthusiasts to explore the entire range, customise their favourite model and book a test drive or reserve the car — all right on their newsfeed.

This professional campaign titled 'Car Configurator' was published in United Arab Emirates in November, 2020. It was created for the brand: Lexus, by ad agency: Ogilvy. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
Chief Executive Officer MENA, EMEA Chief Digital Officer: Patou Nuytemans
Client Team Lead: Hadi Ballout
Senior Account Manager: Kenneth Daniel Monis
Account Manager: Apeksha Arora
General Manager: Matthieu Vercruysse
Creative Director: Jean-Pierre De Villiers
Associate Account Director - Social: Ghadeer Khub
Social Media Manager: Meghna George
Social Media Executive: Yazan Al Kayyali
Senior Social Strategist: Stephanie Mukherjee
Social Media Executive: Farah Barakat
Head Of Creative Content: Athina Lalljee
Senior Social Designer: Fady Henen
Graphic Designer: Julie Habib
Content Writer: Sania Lali
Arabic Content Manager: Kinan Shaaban
Head Of Marketing & Brand Operations - Al-Futtaim Motors - Lexus: Saad Abdullah
Digital Marketing Manager - Al-Futtaim Motors - Lexus: Alaa Tarawneh


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