Capable of More
The Capable of More campaign by The Meath Epilepsy Charity was created to launch The Meath’s new brand purpose: Recognising Ability – which encompasses their vision and future thinking approach to caring and providing for their residents living with Epilepsy.
The film dispels common perceptions of disability and empowers its protagonist to remind us that life is for living to the full. If the pandemic has taught us anything, it is that we must seize life’s opportunities and remind ourselves that we are capable of more.
There are currently over 600,000 people living with epilepsy in the UK, which is equivalent to roughly one in every 103 people. As a guide, about 87 more people will be diagnosed today… and every day.
The Meath has been caring for people with epilepsy for over 125 years. Their mission is to support, care for and protect the physical and mental health of people living with epilepsy and associated learning and physical disabilities by providing suitable accommodation, tailored assistance, skills training, leisure and sports activities.
This professional campaign titled 'Capable of More' was published in United Kingdom in March, 2021. It was created for the brand: The Meath Epilepsy Charity, . This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Creatives: Richard Copping, Steve Back
Director: Steve Back
Production: Gavin Hay, Max Barber, Giles White / Bomag
Sound: Denis Kilty
Music: Raja Rizkallah / Universal