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360 design

Keep all intruders at bay

Agency: Redbank

Description

In the picture, a thief is picking a lock to open the locked door, and meanwhile he is walking into the camera trap without being aware of it. We skillfully change the door of the villa and the store to the back door of a police car. Once the thief opens that door, he enters the prison. What’s more, the whole building is changed into a section standing in the night, which creatively highlights 360 full view detection and HD human tracing at dark night and brings consumers truer feel of the importance of “night vision & human detection, 360 degrees full view protection” and finally buy the product.

This professional campaign titled 'Keep all intruders at bay' was published in China in March, 2021. It was created for the brand: 360 design, by ad agency: Redbank. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted almost 2 years ago.

Credits

Advertising Agency: RedBank, Beijing, China
Creatives: Marwin Ma, Siyang Li, Shao Shuai, Yaoqian Han, Jinqiu Gu, Pengfei Yin, Yuanyu Yang, Dongxiao Feng, Xiaolin Liu

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