Description
Struggling to get a seat on your daily commute on a crowded local or waiting hours amongst a sea of fans to get a glimpse of your favourite celebrity is something we’re used to because we live in the 2nd most populated country in the world. While we have comprised in these cases, it's unacceptable to do that when with comes to our access to healthcare.
We went on to show the scarcity of medical professionals and facilities for a population like India’s, through few of its most crowded places. The common crowded places with medical items juxtaposed visually demonstrated the abysmal state of our health care system.
This professional campaign titled 'Healthcare shouldn't be this difficult' was published in India in April, 2023. It was created for the brand: Schbang for Good, by ad agency: Schbang. This Digital medium campaign is related to the Agency Self-Promo industry and contains 2 media assets. It was submitted about 1 year ago by Kar: Anindita of Schbang.
Credits
Agency: Schbang for Good
Sr. Group Impact Manager - Varsha Rohani
Group Creative Manager - Rishabh Pande
Creative Strategist - Zainab Ariwala
Brand Impact Strategist - Anindita Kar
Brand Impact Visualiser - Foram Vandra
