Description
The nutmeg is one of the best skills in football. In Brazil, we call it "caneta", which literally means "pen". So, BIC tapped into this cultural saying and used every nutmeg to invest more money in women's football.
This student campaign titled 'Caneta Sponsorship' was published in Brazil in March, 2023. It was created for the brand: BIC, by ad schools: Cásper Líbero and Escola Cuca. This Integrated medium campaign is related to the Other industry and contains 1 media asset. It was submitted over 1 year ago by Gabriel Santos.
Credits
Art Director: Gabriel Santos
Copywriter: João Eustachio
Instructor: Filipe Sanches
