Description
Fortnite is the number one game in the world. And we noticed that many gamers play with avatars wearing animal skins. Just the bait we needed to capture their attention and shed light on animal abuse in zoos.
This student campaign titled 'Fortnitemare' was published in Brazil in May, 2023. It was created for the brands: PETA and PETA Latino, by ad schools: Cásper Líbero and Escola Cuca. This Digital medium campaign is related to the Gaming and Public Interest industries and contains 1 media asset. It was submitted 22 days ago by Junior Art Director: Gabriel Santos of Le Pub São Paulo.
Credits
Art Director: Gabriel Santos
Copywriter: João Eustachio
Instructor: Filipe Sanches
