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McDonald's

Cambiando un poco, cambiamos mucho

Agencies: Leo Burnett Publicis Groupe Leo Burnett

WHEN WE CHANGE A LITTLE, CHANGE A LOT is a philosophy that invites us all to act for a more conscious business, more informed consumption and a much more sustainable world.

Description

At McDonald's, we know that every positive change we make can add up to a lot. WHEN WE CHANGE A LITTLE, CHANGE A LOT is a philosophy that invites us all to act for a more conscious business, more informed consumption and a much more sustainable world.

This professional campaign titled 'Cambiando un poco, cambiamos mucho' was published in Colombia in July, 2022. It was created for the brand: McDonald's, by ad agencies: Leo Burnett, Leo Burnett, and Publicis Groupe. This 360°, Digital, and Film media campaign is related to the Food industry and contains 3 media assets. It was submitted 6 months ago.

Credits

Client: McDonald´s
Creative Director: Camilo Urrutia
Art Directors: Jose Márquez, Mónica Beltrán, Karenth Quintero
Copywriters: Alfonso Pacheco, Carlos Cazares, Guillermo Cabra, Sebastián Galindo
Project Manager: Melissa Macías
Agency: Leo Burnett Colombia
Producer: The Pub
Director: Gustavo Carvajal

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