Description
The Current Account Switch Service (CASS) has launched its first campaign aimed solely at 18–24 year olds with Call the Shots. This groundbreaking campaign uses traditional channels to drive to full-length music videos created by and starring up-and-coming Gen Z artists, featuring Gen Z talent and directed by Gen Z directors.
Developed by House 337, the campaign brings CASS closer to 18–24-year-olds by embedding the brand within the spaces they naturally engage with, creating authentic connections beyond traditional media. It is underpinned by the insight that this so-called “Generation Permacrisis” has grown up lurching from one upheaval to the next, experiencing a profound sense of lost control. The campaign deliberately reframes the Current Account Switch Service from what many young people perceive as “a banking feature” to what it really is: “a power play that puts you in control.”
House 337 produced two original tracks and professionally shot music videos with Gen Z artists Libby Whitehouse and Keanan, shaping a campaign that behaves more like a song launch than a traditional advertising campaign, blurring the lines between marketing and entertainment.
The campaign launches with social media teasers before releasing the full-length music videos and tracks on Spotify and Apple Music.
The music videos were directed by Bedroom, the British direction duo of Soren Harrison and Amir Hossain, and produced by Friend London. Bedroom has built a reputation directing videos for major artists including The 1975’s Me & You Together Song, Arlo Parks’s Pegasus (ft. Phoebe Bridgers), and Måneskin’s Supermodel, as well as brand work for Converse, ASOS and Doc Martens.
The integrated campaign spans TV, BVOD, cinema, YouTube, digital platforms including Captify, Gumgum, Ladbible and Tinder, audio across Acast, Spotify and radio (Capital, KISS, GTN), social media (Meta, Instagram, TikTok, Snapchat, Reddit) and outdoor advertising including special builds and murals.
This professional campaign titled 'Call the Shots' was published in United Kingdom in September, 2025. It was created for the brand: CASS, by ad agency: House 337. This Film, Integrated, and OOH Outdoor media campaign is related to the Finance industry and contains 7 media assets. It was submitted 2 months ago.
Credits
Brand // CASS
Dawn Lauder - Communications Delivery Lead
Anthea Hughes - Marketing Business Partner
AGENCY: House 337
Chief Creative Officer: Josh Green
Creative Partner: Ross Newton
Copywriter: Caitlin Chakraborty
Art Director: Indi Morland
Producer: Trent Webster
Assistant producer: Imogen Ryan
HO Production: Laura Melville
Client MD: Diane Gracie
Business Director: Sally Bishop
Senior Account Director: Chris Johnson
Account Director: Kelly Mahon
Project Director: Sarah Large
Strategy Director: Rebecca Zhang
Senior Strategist: Sam Chapman
Head of Business Affairs: Julie Lagden
Business Affairs Manager: Jade Bailey
Design Director: Joe Chakravorty
Senior Motion Designer: Nick Dinnen
Featuring:
Country: Keanan
Pop: Libby Whitehouse
Music supervision and production: RESISTER MUSIC
Music supervisors: Thomas Cottrell & Hollie Hutton
Country: Keanan "Switch"
Music by Keanan and Star.One
Pop: Libby Whitehouse "Switching It Up"
Music by Libby Whitehouse and Shelly McErlaine
Production Company: FRIEND
Director: Bedroom
EP: Luke Jacobs
Producer: Mel Giles
Production Manager: Jack Wiles
Production Assistant: Gina Crighton
Production Runner: Stanley Chapman
Production Runner: Alice Golding
1st AD: Chris Malin
2nd AD: Oliver Waters
3rd AD: Samuel Fullerton
AD Runner: Daisy Banner
AD Runner: Rene Rehak
AD Runner: Oscar Maher
AD Runner: Daniel Webster
DOP: Luke Harper
1st AC: Samuel Harding
2nd AC: Bulman Arshehit
Camera Trainee: Léa Brunet-Wong
Gaffer: Steve Cameron
Offset Gaffer: Harrison Newman
Spark: Charlie Lane
Spark: Akeel Fleary
Spark: Tim May
Lighting Trainee: João Macedo
Key Grip: Bobby Brown
Offset Grip: Sid Jones
Grip Assistant: Martin Sheasby
Bullet Time Operator: Harry Nelder
DIT: Moose Kruizenga
Playback Operator: Nat Valente
VFX Supervisor: David Clifton
Production Designer: Sasha Hilton
Prop Master: Sullivan Cayless
Prop Buyer: Chloe Littlewood
Art Assistant: Jacob McAndinton
Art Assistant: Archie Heath
Photographer: Amir Hossain
Stills Assistant: George Robson
Stills Assistant: Barney Arthur
Stunt Co-ordinator: Dan Styles
Costume Designer: Mekel Bailey
Costume Assistant: Caitlin Bachelor
Seamstress: Lily Harvey
Make-up & Hair Artist: Jess Summers
Make-up & Hair Assistant: Luca Chirico
Make-up & Hair Assistant: Holly Dawkins
Make-up & Hair Assistant: Danielle John
Medic: Karl Omar
Driver: Geoff Mitchell
Driver: Roger Rose
Driver: Edmund Asare
Catering: Luluz Catering
Lighting EQ: SHL
Camera EQ: One Stop
Studio: London Film Studio
Edit House: Work Editorial
Editor: Sam Allen
Editor: Jamie Hodgson
Edit Assistant: Toby Fernandez
Edit Producer: Frankie Elster
Post House: No.8 (COUNTRY)
Colourist: Jonny Tully
VFX Lead: Leanne Pletersky
VFX: Muhaddissa Hasham:
VFX: Toby O’Conell
VFX: Jay Fiaes
Post Producer: Simon Downie
Post Producer: Natalie Davey
Sound Design: James Everett
Post House: No.8 (POP)
Colourist: Jonny Tully
VFX Lead: Hussein Hassani
VFX: Leanne Pletersky
VFX: Jim Allen
VFX: Muhaddissa Hasham:
VFX; Toby O’Conell
VFX: Jay Fiaes
VFX; Rob Peacock
Post Producer: Simon Downie
Post Producer: Natalie Davey
Sound Design: James Everett
Social Agency: NAC and ME
Director & Founder: Nicita Botha
