Scandinavian living. Rooted in tradition.
Description
A Viking helmet, a symbol of Scandinavian heritage, reimagined as a hanging planter.
Inside, the common houseleek (Sempervivum tectorum), also called “Thor’s Beard,” long believed in Norse folklore to protect homes from lightning, the realm of the thunder god Thor.
By merging myth with everyday living, the concept gives form to JYSK’s brand claim: “Scandinavian Sleeping & Living.”
Minimal. Smart. Memorable.
This student campaign titled 'Scandinavian Sleeping & Living' was published in Croatia in September, 2025. It was created for the brand: Jysk, by ad school: Inkubator ideja. This OOH Outdoor and Print media campaign is related to the House, Garden and Household Products industries and contains 2 media assets. It was submitted 2 months ago.
Credits
Advertising Agency: Inkubator ideja (Independent), Zagreb, Croatia
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
