Call of Nature

Today, children spend half as much time outdoors as they did 20 years ago.* The less time they spend outside, the less they connect with nature. And the less they know nature, the less likely they are to protect it tomorrow.

That's why WWF and Saatchi & Saatchi France decided to rebuild this essential bond between children and nature by hijacking a universal symbol that already invites them outside every day: the school bell.
A call launched to every school in France
From May 18 to 22, WWF is launching The Call of Nature across more than 4,000 cities (Paris, Marseille, Lyon...) and over 6,300 schools. A nationwide initiative where traditional school bells are replaced with real animal sounds: the Boreal Lynx on Monday, the Whiskered Tern on Tuesday, the Wolf on Thursday, and the Sperm Whale to close the week.
A sound invitation to go outside, observe, and explore
In total, 650,000 kids will answer The Call of Nature. Throughout the week, primary school children will discover the nature around them thanks to educational kits provided to teachers, featuring fun and immersive activities: blind tests, stories, quizzes, games, and dedicated content for each animal.

An experience extending beyond the classroom
To continue the experience at home, a playlist will be available on streaming platforms, allowing families to discover animal sounds and immersive stories together. At the same time, collectible cards featuring the campaign's animal species will be available to order on wwf.fr. And for the luckiest participants, three hidden Panda cards placed in selected packs will give families the chance to win a unique experience aboard the Blue Panda, WWF's boat, exploring the habitat of the sperm whale. An initiative by WWF and Saatchi & Saatchi France to reconnect children with nature starting today, and one that will return every year.