We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year.
This professional campaign titled 'Calendar' was published in Italy in January, 2013. It was created for the brand: NiQuitin, by ad agency: TBWA. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: TBWA, Milan, Italy
Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Creative Director: Hugo Gallardo Dominguez
Art Director: Luciano Marchetti
Copywriter: Mirco Pagano
Account Executive: Diletta Carminati
Photographer: Luca Fontana
Production Company: First Floor Under
Creative Service Director: Valerio Minestra