ADVERTISING

NiQuitin

Calendar

Agency: TBWA

Description

We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year.

This professional campaign titled 'Calendar' was published in Italy in January, 2013. It was created for the brand: NiQuitin, by ad agency: TBWA. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: TBWA, Milan, Italy
Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Creative Director: Hugo Gallardo Dominguez
Art Director: Luciano Marchetti
Copywriter: Mirco Pagano
Account Executive: Diletta Carminati
Photographer: Luca Fontana
Production Company: First Floor Under
Creative Service Director: Valerio Minestra

ADVERTISING

iStock Essentials

Set of Liquid Transitions in han...

Artist: Alexandra Ryabichenko

iStock Signature

SLO MO Yellow, blue and pink col...

Artist: Simonkr

iStock Signature

Floating white droplets LOOP

Artist: Peresmeh

iStock Essentials

Pink Transparent Cosmetic Gel Fl...

Artist: Katsiaryna Shautsova

iStock Signature

Floating white droplets LOOP

Artist: Peresmeh

iStock Essentials

Abstract macro bubbles background

Artist: celafon

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.