Agency: FCB


To support the launch for the new BMW i8 Roadster, BMW UK tasked FCB Inferno with creating a campaign asset that could be used across VOD, social and OOH channels to launch this supercar with a bang. As well as launching the new BMW i8 Roadster, the campaign also had the task of acting as a halo model for the BMW range. FCB Inferno created a 30” spot, along with the Mill LA, to show off the new BMW i8 Roadster in all its glory, as a supercar like no other. The spot brings to life all the sophistication and punch of the new model, and concludes with the famous line ‘floats like a butterfly…’.

This professional campaign titled 'Butterflies' was published in United Kingdom in July, 2018. It was created for the brand: BMW, by ad agency: FCB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: FCB Inferno, London, UK
Chief Creative Officer: Owen Lee
Senior Copywriter: Matt Skolar
Senior Art Director: Eoghain Clarke
Head of Planning: Ben Jaffé
Managing Partner: Katy Wright
Business Director: Helena Georghiou
Senior Account Manager: Fran Ede
TV Producer: Kate Mahoney
Head of Broadcast: Jason Ayers
Director: Andrew Proctor
Production Company: The Mill / LA


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