People waiting at the bus stop would hear the sound of a bike travelling really fast and approaching the shelter. As it ‘sped past’, water splashed from the puddle much as it would have if a motorbike had driven at pace through it. But there was no motor bike. Had it been travelling so fast, the people had missed seeing it?
This professional campaign titled 'Bus stop' was published in South Africa in June, 2016. It was created for the brand: BMW, by ad agency: FCB. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: FCB, Cape Town, South Africa
Art Director: Janine Coboz
Copywriter: David Bassett
Group Head: Dylan Davies
Executive Creative Director: Mike Barnwell