Description
To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store.
This professional campaign titled 'Bus station karaoke' was published in Israel in February, 2016. It was created for the brand: Call it Spring, by ad agency: smoyz. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 12 years ago.
Credits
Advertising Agency: smoyz, Tel-Aviv, Israel
Creative Director: Yael Renne-Assaf
Account manager: Maayan Elbogen
Copywriter: Niko Watts
Designer: Tom-Lee Maimaran
Additional credits: Michal Hanan, Liron Bashan, Natali Tal Waisman
