Call it Spring

Bus station karaoke

Agency: smoyz


To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store.

This professional campaign titled 'Bus station karaoke' was published in Israel in February, 2016. It was created for the brand: Call it Spring, by ad agency: smoyz. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: smoyz, Tel-Aviv, Israel
Creative Director: Yael Renne-Assaf
Account manager: Maayan Elbogen
Copywriter: Niko Watts
Designer: Tom-Lee Maimaran
Additional credits: Michal Hanan, Liron Bashan, Natali Tal Waisman


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.