It is one of the world’s most popular cheeses but today Cheddar gets elevated to cult fashion status with its own collaboration, thanks to Papa John’s latest global marketing campaign.
The first fashion meets food collaboration of its kind, the Papa X Cheddar campaign is a bold departure for the pizza giant, using director, Josh Cohen (known for his work with brands like adidas and Nike) and featuring an instrumental ‘Cheddar’ track from hip hop artist, B Zino.
The new campaign, which is the first work created by Atomic London with support from Highlight PR, feels more like a fashion ad or. Mouthwatering food content of the new cheddar pizza range is juxtaposed with fashion shots of models interacting with the pizza, whilst wearing a combination of authentic streetwear and original Papa John’s delivery driver uniform.
This professional campaign titled 'Papa x Cheddar' was published in United Kingdom in June, 2021. It was created for the brand: Papa John's, by ad agency: Atomic. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 12 months ago by New Business Director: Jack Williams of Atomic London.
Advertising Agency: Atomic, London, United Kingdom of Great Britain and Northern Ireland