There is no known cure for ALS, but the National ALS Registry is a way for people living with ALS to contribute to research and the search for answers by contributing their information and stories. With an ALS diagnosis, comes a flood of emotions for those living with ALS and everyone around them.
To showcase the importance of participation and prioritization of the Registry, we led with the human impact of the research through the story of Brad Dusek, a former NFL linebacker living with ALS, and how his fighting spirit—along with the Registry and support team—have helped him take on his toughest opponent yet.
This professional campaign titled 'Brad Dusek Tackles ALS' was published in United States in November, 2022. It was created for the brands: CDC and National ALS Registry, by ad agency: Brunet-García. This Digital and Film media campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago by Senior Art Director: Melissa Pierce of Brunet-García.
Executive Creative Director: Eduardo Sarmiento
Creative Director: Aerien Mull
Associate Creative Director: Colin Barnes
Artistic Director/Producer: Bronie Brunet
Production House: Castano Group
AE: Francie Killebrew