Description
To tap into the cultural conversation around the Academy Awards, Xiaomi positioned the Redmi Note 15 Pro 5G within the world of cinema by recreating extreme situations inspired by iconic Oscar-worthy movie scenes. The campaign placed the device at the center of dramatic cinematic moments to demonstrate its toughness and reliability proving it’s built for the biggest scenes, on and off the big screen.
This professional campaign titled 'Built for the Big Scene' was published in Ecuador and Venezuela in March, 2026. It was created for the brands: XiaoMi and Xiaomi Mobile, by ad agency: Madison Agencia. This Print medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 4 media assets. It was submitted about 3 hours ago.
Credits
General Director: Sebastián Ulloa
Creative Director: Mishelle Villavicencio
Art Director: Vanessa Arias
Associate Creative Planner: Chicho Villalba
Copywriter: Rafael Álvarez
Designer: Sebastian Herrera
Account Director: Salomé Espinosa
Account Executive: Daniela Guamán
