Xiaomi Mobile

Invisible Crew

Agency: Exception


Xiaomi has introduced the new smartphone Xiaomi 14, which offers professional-level photography and filmmaking capabilities.
To emphasize this, we have released a feature film titled "The Invisible Crew." In the video, whenever the protagonist uses the phone to shoot, a professional crew appear suddenly to assist him, helping create the most professional-quality images.

This professional campaign titled 'Invisible Crew' was published in China in February, 2024. It was created for the brand: Xiaomi Mobile, by ad agency: Exception. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 19 days ago.


Client: Creative team of Xiaomi International Marketing Dept.
Creative Agency: Exception, Beijing, China
Production: Woofly, Beijing, China
Director: Reynald Gresset

PickMe (Sri Lanka)


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