CAMPAIGN FOR FLAVOR WRAPPED™ POPCORN BRAND

RAINDROP LAUNCHES CAMPAIGN FOR FLAVOR WRAPPED™ POPCORN BRAND OPOPOP
Opopop will debut chainwide across thousands of Walmart stores this month

Raindrop, the full-service creative, branding and performance agency, recently launched a humorous and attention-grabbing campaign for microwave popcorn brand Opopop, the creators of Flavor Wrapped™ popcorn kernels, that demonstrates why this flavor-packed snack deserves to be the star of your next movie night.

The campaign, running on YouTube and other channels, appropriates classic movie moments in a hero :60 and a dozen cut-down versions that depict a couple preparing for a comfy night in front of the TV through a rapid-fire succession of images—a beeping microwave, a widening eyeball, a TV remote, a steaming bowl of Opopop. But when the TV plays the movie trailer, it turns out to be an Opopop trailer.

“In a world where popcorn just doesn’t pop any more, one name dares to be different,” the pompous VO says, quoting the most famous movie trailer line of all time. The couple shout “Opopop” and find themselves transported inside their TV to star in scenes from classic genres, including a sci-fi spectacle, a historical romance and a secret-treasure adventure.

Each scene displays a different flavor of Opopop geared to that scene, from sweet to savory to spicy, and combines ham-fisted acting and sly visual touches, like a loud blurb from “The Wall Street Kernel.” The last scene cranks up the humor when the tuxedo-clad hero, holding his dying beloved, drops her unceremoniously when an off-camera hand offers a bowl of Opopop.

“This campaign reflects what Opopop stands for by upgrading one of America’s most beloved rituals, movie night,” said Alex McEvoy, Founding Partner, Head of Growth, Opopop. “For decades, microwave popcorn has been treated as a basic commodity. We believe it can be far more exciting. Opopop offers bold, chef-inspired flavors that use our signature Flavor Wrapped Kernel technology to transform popcorn into a gourmet experience at home. Our goal is simple. Make movie night taste better.”

The video-driven execution is designed to drive awareness, trial and both retail and DTC sales. The campaign represents an important step in Opopop’s growth as the brand expands from a digitally native popcorn company into a true national retail brand. The brand, built on online channels and at partners like Target, needed to broaden the message of the brand promise—that microwave popcorn is the most exciting movie-night snack in a crowded marketplace—to a much larger audience. Opopop will debut chainwide across thousands of Walmart stores this month and dramatically expand its reach to millions of new households, a powerful opportunity to explain what makes the brand unique.

“The campaign was so much fun for our team to work on because you can’t think of a more joyful and important lifestyle ritual than settling in for a great movie and your absolutely favorite snack in the world,” said Jacques Spitzer, CEO & CCO, Raindrop. “Our friends at Opopop are so passionate about bringing joy to people in the comfort of their homes. The creative captures just how much excitement every bite of Opopop delivers.”

In addition to the flavors shown in the hero :60 and its shorter versions, beautiful static product shots will appear in online media to show off the whole line and each flavor’s colorful packaging—Salty Caramel, Cinnalicious, Maui Heat, Pickle Monster, Fancy Butter and Super Butter.

“This creative captures the authentic spirit of Opopop and brings our vision for the brand to life on screen,” said McEvoy. “From the beginning, we believed popcorn should feel fun, elevated and a little unexpected and the campaign reflects that energy. Opopop is about upgrading the movie night experience and making a familiar ritual feel more exceptional. The creative expands that vision by turning the simple act of making popcorn into a cinematic moment and shows how Opopop can transform an ordinary night at home into something memorable.”
Raindrop won the Opopop business in September 2025 on a project basis. Based in San Diego, the agency represents challenger and established brands such as Native, Dr. Squatch, Spruce, Grüns, Dude Wipes, Weber, Sprouts Farmers Market, Magic Spoon, Lomi, WORX and Hello Panda. The agency has won multiple industry awards, including four Emmy Awards, and its creative work has appeared in three Super Bowls. To learn more: https://raindrop.agency/