Built for All Lives

Bellroy arrived in Paraguay with a lot to say, but with a language and cultural barrier, which was evident in its foreign creative assets. We needed a campaign that would talk and look the way paraguayans would appreciate and expect, while at the same time communicating the main brand attribute: products so durable that they last a life time (and all the lives in said lifetime).

So, we created a series of illustrated characters and settings, each one representing the multiverse of lives anyone may live at a point in time, accompanied by a Bellroy.

These illustrations were done in a systemic and modular fashion, meaning they could be remixed any number of times to create endless designs, situations, and characters.