At this year’s Energy Show, the Sustainable Energy Authority of Ireland will showcase how businesses are coming together to be part of Ireland’s climate action solutions. To raise awareness of the show, we chose ‘Building Climate Solutions Together’ as our creative theme.
Inspired by old Lego instruction manuals from the 70's and 80's, we wanted to show how we could transform old businesses into a moder era with some simple sustainable additions that can help change our country for the better.
The versatile brick allowed us to have full control over what we wanted to create. From building different types of businesses, include multiple sustainable solutions such as Solar panels, Electric Vehicles, Electric Charging points, Solar lighting, and Heat pumps. It also allowed us to seemingly add people, making changes, into the piece in a natural way.
Our in-house team then brought the build to life using stop motion animation to create assets across all digital formats.
This visual was brought to life using elements from 9 separate Lego sets that consisted of nearly 5,000 bricks.
*No bare feet were hurt in the making of this ad.
This professional campaign titled 'Building Climate Solutions Together' was published in Ireland in March, 2023. It was created for the brand: SEAI, by ad agencies: Bolt! by TBWA\Dublin and TBWA\Dublin. This Digital, Outdoor, and Print media campaign is related to the Automotive, Electronic Devices, and Electronics, Technology industries and contains 1 media asset. It was submitted 6 months ago by Art Director: Mikey Ryan of TBWA\Dublin.
Advertising Agency: TBWA\Dublin
Production Company: Bolt! by TBWA\Dublin
Executive Creative Director: Des Creedon
Creative Director: Niall Staines
Art Director & Lego Builder: Mikey Ryan
Copywriter: Niall McDonnell
Account Director: Amy Satelle
Account Executive: Emma Ward
Photographer: Matthieu Chardon
Studio Assistant: Leah Byrne
Editor: Paula Rolden
Photographer Assistant: Adam Elder
Retouchers: Zoltan Kuti & David Picquenot
Animation: Mark Murray