Robinson Department Store

The Air Drummer

Agency: Wolf BKK


Everyone has what they wish, but one who has a discount sticker gets what they want.

Robinson, Thailand’s top department store has launched its annual ‘Robinson Salesation’ sale, which allows you to choose whichever items you want to discount by just putting stickers on and getting the price off.

To promote this campaign, Wolf BKK and Nawapol Thamrongrattanarit, Thailand notable director, have collaborated to create this amusing commercial called The Air Drummer. The film spot wants to encourage Thai people to “Discount for what you love most.”

Film synopsis: Everyday, a girl practices drum even though she has no drum to play with. She practices as a routine. Finally, her mom notices. As a mother, she suddenly runs to Robinson with a 90% discount sticker in her hand. However, there was an unexpected turn of events.

This professional campaign titled 'The Air Drummer' was published in Thailand in March, 2023. It was created for the brand: Robinson Department Store, by ad agency: Wolf BKK. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted about 1 year ago by Creative Director: Nopharit of Wolf BKK.


Agency : Wolf BKK, Thailand
Chief Creative Officer : Torsak Chuenprapar
Deputy Executive Creative Director : Nopharit Dusadeedumkoeng
Creative Group Head : Woottipong Lamangthong
Senior Copywriter : Anin Sriurairatana
Copywriter : Yarinda Ketjumpol
Art Director : Kanyaporn Longprasert, Smita Tronglakkana
Managing Director : Phannika Vongsayan
Business Director : Chonlatid Saenghiran
Communications Director : Thosaporn Kaewnurachadasorn
Communications Manager: Benchawan Ngamjiradawong
Agency’s Producer : Chanapat Srabua
Production Company : Happy Ending Film
Director : Nawapol Thamrongrattanarit


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