Don't be a Fossil

Agency: TBWA


Fossil fuel cars are on the road to extinction. In the coming years, motorists in Ireland won't be able to buy a new petrol or diesel car. And right now, electric cars are far more sustainable and are increasingly more affordable. Anyone that persists with a fossil fuel car risks getting stuck in the past, just like the dinosaurs. That’s why we created a Jurassic themed campaign for SEAI (Sustainable Energy Authority of Ireland) that will get people thinking about their next car and the impact their choice has on both the environment and their wallet. Don't be a fossil. Drive electric.

This professional campaign titled 'Don't be a Fossil' was published in Ireland in January, 2021. It was created for the brand: SEAI, by ad agency: TBWA. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted over 1 year ago by Copywriter: Martin Corcoran of TBWA\Dublin.


Advertising Agency: TBWA\Dublin, Dublin, Ireland
Art Director: Paul Arthurs
Copywriter: Martin Corcoran
Designer: Kyle Schouw
Finished Art: David Picquenot
Illustrator: Aleksey Baydakov

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