Bringing its avocado journey to life with its first animated TV campaign.

Leading natural avocado brand Holy Moly has worked with the animation company Myth Studio to launch a colourful animated advert featuring a catchy jingle, with their new 30-second animated campaign - including a playful new take on the brand’s name set to the unmistakable rhythm of Tommy James’ iconic ‘Mony Mony’.

Hackney-based animation company Myth Studio has designed, and produced a new 2D animated television commercial for the avocado brand Holy Moly. The studio worked closely with the Holy Moly team throughout the project and collaborated with musician Rhydian Evetts, who created the catchy soundtrack, a reworked version of "Mony Mony".

The campaign launches following Holy Moly being named as one of five winners of Channel 4’s advertising competition run in partnership with B Lab UK, securing a share of £600,000 worth of advertising airtime awarded to purpose-led businesses looking to reach new audiences and drive positive consumer behaviour change.

Myth Studio utilised Holy Moly’s distinctive stained-glass visual world, which appears on pack, turning the brand’s story into a 2D animated story. The film brings to life what makes Holy Moly different, including its approach to sourcing avocados at origin, avoiding air freight and ensuring that as little of the fruit goes to waste as possible. From animated avocados being picked from source, being shipped by boat, as well as dancing, playing guitar and with boxing gloves on!

Rather than taking a traditional purpose-led advertising approach, Myth Studio has used animation, music and humour to create a memorable piece of brand advertising, with the new Holy Moly song designed to give the brand a distinctive sonic hook that can live beyond the campaign.

The film aired on Sunday 4th October at 20:05 during the first episode of Channel 4’s ‘The Great Pottery Showdown’, before being rolled out across Channel 4’s streaming and BVOD platforms, targeted towards food and health audiences.

The TV campaign will be supported by a four-week radio campaign across the KISS network, featuring a radio edit of the Holy Moly creative. The additional channel is designed to build frequency and keep the brand front of mind during commuter periods, when audiences are away from their screens.