Bring back the (LUSH) scent..

When your client asks for the moon, you give them a Ginormous LUSH pot!

This summer, Lush Lebanon asked us to re-engage their audience. Our biggest challenge? Since 2019, Lush has maintained a global “anti-social media” policy due to concerns about the negative impact of social platforms on kids, teens, and adults alike.
Our solution? Go old school and go BIG! We created a massive 3-meter-high replica of Lush’s iconic black pot and placed it at Beirut Souks and Sporting Club Beach. The pot didn’t just grab attention in a big way, it became a moveable outdoor ad with a special feature: it emitted the signature Lush scents everyone loves. To take the experience even further, we offered passersby complimentary massages using Lush products and gave them the chance to try Lush’s latest products on-site.

The result? A refreshing, real-world experience that engaged people in an impactful and memorable way. Leaving them feeling pampered and loved.