Description
https://www.wegeneration.vn/brideforsale
The Bride for Sale Campaign illustrates how young women are sold like commodities through the lens of an e-commerce site. Instead of buying her, the campaign urges people to "buy her freedom" through donations.
This professional campaign titled 'Bride for Sale' was published in Vietnam in March, 2020. It was created for the brands: Alliance Anti-Trafic and Hope Unending, by ad agency: VMLY&R. This Digital medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 4 years ago by Senior Art Director: Nichi Gatdula of VMLY&R Indochina.
Credits
Advertising Agency: VMLY&R, HO CHI MINH, Viet Nam
Senior Art Director: Neena Felizzi Gatdula
Creative Chief Officer: Beer Kittisak Poonnotok
Copywriter: Trang Tia Nguyen
Creative Group Head: Nick Nakpil
Ceo: Ha Nguyen