Breastcancer - Early detection is a matter of touch
Description
The campaign “Early Detection is a Matter of Touch” transforms the act of breast self-examination into visual communication. The typography itself follows the motion of the hand during the exam — circling, spiraling, touching. This tactile design approach turns medical instruction into an intuitive, visual reminder: early detection begins with your own touch.
This professional campaign titled 'Breastcancer - Early detection is a matter of touch' was published in Austria in October, 2025. It was created for the brand: Allianz Austria, . This Design, Digital, and Print media campaign is related to the Insurance industry and contains 6 media assets. It was submitted about 2 months ago by TANTE EMMA of Tante Emma Werbeagentur GmbH.
Credits
Advertising Agency: TANTE EMMA, Vienna, Austria
CEO & Strategy: Gianna Schöneich
Chief Creative Officer & Creative Direction: Stefan Lippert
Art Direction: Sebastian Fietz
Graphic Design: Marie Waser, Rosina Lessmann
Account Management: Laura Minet, Lisa Nösterer, Jacqueline Huber
