Stuff It. Live More.
OOH.
Description
Meet Bev and Barry - the loveable stars of Storage King's category-breaking new ‘Stuff It. Live More.’ brand platform, set to transform the way Aussies and Kiwis look at storage.
Developed by Ogilvy and live this week, ‘Stuff It. Live More.’ launches with a campaign that shows how storage can be more than a transactional, last-minute solution, and instead a powerful life tool that creates space for what truly matters. It will be seen from this week in Australia and New Zealand across TV, YouTube, OOH, Radio, online and instore.
Ogilvy Creative Director Shaun Branagan said the new brand platform and supporting campaign positions Storage King as an enabler of a fuller life, rather than just a provider of space. Using Bev and Barry in the new campaign executions was an opportunity to “show real characters with main character energy living out their dreams unconstrained by their ‘stuff’,” he explained.
This professional campaign titled 'Stuff It. Live More.' was published in Australia and New Zealand in October, 2025. It was created for the brand: Storage King, by ad agencies: Division, Hogarth Worldwide, and Ogilvy Australia. This Digital, Film, and OOH Outdoor media campaign is related to the House, Garden industry and contains 3 media assets. It was submitted about 2 months ago.
Credits
Client – Storage King
Group Marketing Manager: Tony Skallias
Communications Designer: Lachlan Strada
Group General Manager: Nikki Lawson
Creative and Strategy: Ogilvy
Production Agency: Hogarth
Production Company: Division
Director: Riley Blakeway
Sound: Rumble Studios
Brand Strategy: Purposemade
Website & digital : Digitoro & North Parade
Media: Gilbert Media & Neo Mediaworld
