Description
“Breakthroughs... almost”, co-created by Perk and agency AnalogFolk and produced by Untold Fable, promotes Perk’s new global brand platform – which unites travel and spend management into a single experience – by taking a satirical swipe at the annoying admin work that saps business productivity.
The campaign imagines how history’s greatest innovators, from Isaac Newton to Marie Curie, might have fared if their breakthroughs had been derailed by booking trips, filing expenses, coding invoices or chasing approvals.
Perk, the AI-native platform for travel and spend management, calls these tasks “shadow work” – invisible, non-core work employees do outside their main job. New research by Forrester Consulting, commissioned by Perk, found that shadow work costs businesses in the US, UK, France, Germany, Spain and the Netherlands $1.7 trillion annually, with employees losing around seven hours a week and 11 minutes of focus each time they switch back to core tasks.
This professional campaign titled 'Breakthroughs... almost' was published in Germany, United Kingdom, and United States in February, 2026. It was created for the brand: Perk, by ad agencies: AnalogFolk and Untold Fable. This Content, Digital, and Film media campaign is related to the Professional Services and Travel and Tourism industries and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Agency: AnalogFolk
Client Partner: Robert Scobie
Executive Producer: Natalie Dobbin
Creative Director: Jake Doran
Creative: Alex Scott
Creative: Holly Gordon
Strategy Director: Leo Baker
Production: Untold Fable
Media agency: Goodstuff
Colour / Grade: Coffee & TV
Comms Planning Agency: Craft Media
Perk: Rachel O’Callaghan
Perk: Georgia Hatlapa
Perk: Jada Balster
Perk: Dylan Boscolo
Perk: Jack Davies
Director: Femi Oladigbolu
Senior Producer: Ben Londesbrough
Director's Rep: Andre Reid
Director's Assistant: Shakira Newton
Head of Production: Becci Ride
Production Manager: Andre Wooz
Production Assistant: Effe Hozaifeh
Production Assistant: Ashani Roberts
Photographer: Johnny Fonesca
Stills Digital Technician: Ryanna Allen
Photography Lighting Tech: Joe Smith
Photography Lighting Tech: Frederick Stisted
1st Assistant Director: Luke Goodrich
2nd Assistant Director: Oliver Waters
Location Manager: Francesca Marago
AD Runner: Marlon Cang
Director of Photography: Deon Zan Zyl
1st AC: Jamie Oliver Lai
2nd AC: Matthew Hollis
Steadicam (AR Rig): Gary Kent
DIT: Rob Gilmour
Playback Operator: Von Adam
Playback Op Assistant: Max Power-Richards
Editor: Simon Rodgers
VFX Supervisor 1: Callum Wellby
VFX Supervisor 2: Angus Wilson
VFX Supervisor: Jorg Schulz-Gerchow
VFX Producer: Thom Godsill
Sound Operator: Duncan Ettie
Gaffer: Ryan Monteith
Lighting Desk Op: Freddie Meunier
Production Designer: Anna Rhodes
Set Decorator: Abbie Kornstein
Art Director: Ashley Dando
Art Dept Asst / PC Buyer: Lindsay Potter
Props Master & Art Tech Vehicle Driver: Jason Bradley
Props Assistant: Nick Hancock
Props Assistant: Kristell Excell
Graphic Designer: Abby James
Costume Designer: Buki Ebiesuwa
Costume Assistant: Yann Seabra
Costume Assistant: Halyna Gali Humeniuk
Costume Trainee: Amelie Binder
Hair Artist: Cynthia De La Rosa
Hair Assistant: Kelly Poulter
Make up Artist: Sophia Grace
Make up Assistant: Imani Ramsey
Make up Assistant: Siena Powloski
Catering: Showbites
